In early 2018, Gengo.ai (now Lionbridge.ai) was launched to promote the company’s foray into machine learning by offering multilingual AI training data. Capitalising on the powerful front-end platform that already supports the translation business and evolving it into a multi-service marketplace.

To do so at scale and without diluting and/or confusing what has already been established within translation, an initial step involved a separate web presence being built to market our services. My role involved swiftly adapting the existing brand to one that spoke to a new audience against a lean timeline to ship an MVP website.

Gengo’s original branding (designed by Cuban Council), was gently evocative of nature in its rounded forms and substantial, naturalistic colour palettes. It was also focused around the use of portraiture over illustrations. The Gengo.ai branding and MVP site is an efficient and lightweight design that maintains the core ethos of the Gengo identity whilst functioning with clarity in mobilising the company’s new story within the machine learning space.

Gengo.ai was launched within six weeks. Up until its rebranding, it was a robust site that attracted tens of thousands of product managers, data scientists and technologists monthly from strong inbound efforts between content and design.

Gengo

2018

Services

UX & UI Design, Creative Direction, Print Design

Team

Product: Charly Walther
Marketing & Content: Nikki Ueda, Alex Nguyen, Megan Waters, Daniel Smith, Rei Morikawa
Engineering: Mikhail Abordo
Art Direction, Design & Interaction: Rainie Nguyen
Design Intern: Lucas Tokuda

Related projects

Cảm ơn nhé! Thanks for visiting. For business inquiries, feedback, and/or a chinwag, don't hesitate to email me directly, rae.n@live.com ☺︎

Acknowledgement of Country

I live and work on the lands of the Wurundjeri Woi-wurrung people of the Kulin Nation. I acknowledge elders past, present, and emerging, and recognise their abiding connection to this land, its waterways, and communities. Sovereignty was never ceded.

Attribution

Fun bits set in Ouroboros by Ariel Martin Pérez and Hélène Alix Mourrier, and Typefesse by Océane Juvin for Velvetyne Type Foundry.

© 2025 Rainie Nguyễn