A collaboration between Oxfam Australia, DESISlab Melbourne and RMIT University. I chose this elective during my final year of coursework in order to better understand food security, climate change and the role design played in ameliorating these complex issues. The challenge was to conceptualise a strategy to enable young Australians an enduring connection to climate change – enough so to compel action to be taken. Design research, ethnography and fieldwork ensued to craft personas and understand the problem space before proposing a potential solution.

The following are excerpts from a deck I prepared to present to my graduating cohort, as well as collateral later shared directly with the Oxfam team.

Social media, sharing and never truly ‘logging off’ are routines that are thoroughly embedded in the everyday lives of young people. My proposed 30 Day Challenge app was based on the concept of changing behaviours beginning with community values and interests. The idea of the app was to merge social media with gamification elements that would encourage and unlock growth in its community of users. As habits begin to form around this thirty day period, the goal was that this would lead to a lifestyle shift to one with more intention, supported by a network of similar minded peers.

After submission for the semester, I was later invited on behalf of RMIT to Oxfam’s Melbourne headquarters to present my ideas to the greater organisation around creating behavioural changes through experience.

Oxfam Australia

2014

Services

Strategy, Creative Direction

Team

Associate Professor: Yoko Akama
Associate Lecturer: Tania Ivanka
Design: Rainie Nguyen

Related projects

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Acknowledgement of Country

I live and work on the lands of the Wurundjeri Woi-wurrung people of the Kulin Nation. I acknowledge elders past, present, and emerging, and recognise their abiding connection to this land, its waterways, and communities. Sovereignty was never ceded.

Attribution

Fun bits set in Ouroboros by Ariel Martin Pérez and Hélène Alix Mourrier, and Typefesse by Océane Juvin for Velvetyne Type Foundry.

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